Almost all of our daily endeavours revolve around technological advancement and we are motivated by it. Hence, as a small business owner, it is important to ensure that your marketing strategy evolve with current marketing trends. Thus, the need for a small business to engage in digital marketing.
Small businesses play a crucial role in the development of the economy – their contributions in the areas of production, job creation, contribution to exports etc. is critical to the development of the sub-sector of the economy.
However, promoting a small business can prove to be a daunting task. Especially when there is shortage of funds and/or ideas on how to go about it. The challenge, most times, is not having the required budget to compete with bigger brands in the same sector.
Therefore, no small business owner should downplay the prospects of sales he is going to make using digital marketing. This is because most businesses tend to reach potential customers, more digitally, than they can attract locally.
Customers are the heart of any business. How you attract, retain and maximise your customer base goes a long way in improving your revenue. In other words, employing digital marketing for your business is the way to go about it. This is what we offer you when you choose us to worry about your online presence while you sit back and make sales.
As a small business owner you can reach a large audience in a way that is less expensive and measurable using digital marketing. You also stand a chance to interact with prospective clients and know what and how they want it. Also, you tend to reach the marketplace; and get instant results of your marketing efforts.
Doing Digital Marketing Right
As much as you have your customers online, you have your competitors there too. So, attracting customers and not doing better than your competitors is like winning a battle, not the war. Think of your competitors not only as people you have to beat but people you have to learn from. Keeping tabs on every move they make isn’t stalking anyway, so, monitor them.
When you look at your competitors, you have an idea what is working and what is not. Most times, you learn to improve on their mistakes and learn from what they are doing well. What content are they using – text, graphics or videos? How well are they engaing their audience? Can you do better than they are doing? All these help you launch a successful digital campaign.
After all that has been said, if you are a small business in Nigeria and your online presence is not to par with your competitors’, be informed that you are losing about 70 percent of your potential customers.